In case you didn’t check your email last week, the European Union’s General Data Protection Regulation (GDPR) went into effect on May 25th. It’s a big and important privacy regulation change that left countless companies scrambling to explain it to their customers.
But some companies were more creative, indicating that the Marketing department had as much to say about privacy requirements as the Legal department. For example, this email subject line from social intelligence company Union Metrics definitely stood out:
Every communication with a customer is an opportunity to create a positive customer experience. With a little effort, it is even possible to turn legal disclosures into an experience. Here are four companies that did a great job communicating this important – and complicated – policy change to customers, plus four companies that simply (e-)mailed it in.
Buffer (Grade: A): The social media publishing app sent an email from a real person – “Joel from Buffer” – and even included his picture in the signature. While the subject line, “Privacy update: How we are meeting GDPR requirements,” doesn’t exactly scream excitement, the body of the email is informative, personal, and to the point. It uses clear language to describe Buffer’s commitment to privacy: “We are fully aligned with the spirit of the GDPR for a safe and secure Internet. We aspire to embrace privacy by design…”