Why Apple May Dump Intel’s Chips For Its Own

When Apple announced a shift from IBM and Motorola’s PowerPC chips in 2005, competitors using Intel’s chips in their computers had a big edge in performance. Today, some of Apple laptops that are built with Intel chips are getting trounced.

And it’s Apple’s own mobile chips inside iPhones and iPads that are doing the trouncing. That’s why it makes sense for Apple shift again, away from Intel to chips of its own design.

On Monday, Bloomberg reported that Apple had decided to use its own chips in its computers starting as soon as 2020. The effort, code named Kalamata, is still in an early developmental stage, Bloomberg reported, but it has spooked Intel’s investors. Fortune reached out to Apple for comment and will update this story if a response is received. Intel declined to comment.

Shares of Intel plunged 6% to close at $48.92 on Monday. But even with the sharp drop, the stock’s price remains higher than it was just six weeks ago.

The would-be rationale for Apple’s new chip strategy is to allow its mobile products and computers to work together more seamlessly. But there’s also the increasingly embarrassing performance issue. Last year’s iPad Pro models using Apple’s homemade A10X processor (which is based on designs from ARM Holding) outperformed the company’s 13″ MacBook Pro laptops, which had Intel i7 chips, on some benchmark tests. Apple’s more recent A11 Bionic chip used in the iPhone X and iPhone 8 had even higher benchmark scores.

Intel’s many efforts to build chips for mobile devices have never caught on, despite billions of dollars of losses. And now it faces the prospect that its PC chips will also be surpassed by rivals spawned from the mobile arena.

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Apple has been growing its chip design capability since the Steve Jobs-era, when the company bought PA Semi for $278 million in 2008. Since then, Apple has built an all-star team of chip designers, currently led by Johny Srouji.

The homegrown chips allowed Apple to replace Qualcomm processor chips from iPhones years ago and more recently replace graphics processing chips in the devices from Imagination Technologies Group. Apple doesn’t appear to own the patents to make its own mobile modem chips, an area in which it has increasingly been shifting from Qualcomm (qcom) to chips made by Intel in an effort to cut costs.

But despite all of Apple’s chip switching, a complete transition from Intel would take time. In 2005, Apple’s biggest challenge in swapping chip designs was rewriting all of its software to operate better with Intel’s chips. This time around, in addition to having to tweak its software, Apple would also have to develop a line of chips for desktop and laptop computers. Its homegrown mobile chips are the equal of chips used in its slowest laptops, but the company has never publicly shown that any of its chips could run its most cutting edge laptops, let alone the 18-core Xeon Intel behemoth at the core of its iMac Pro.

Rumors of Apple dumping Intel have surfaced periodically, not coincidentally around times when the two companies negotiated new deals, industry analyst Patrick Moorhead, president of Moor Insights, noted on Twitter. “Doesn’t mean untrue but usually means it’s negotiation time,” he wrote.” I could imagine a few amped up iOS-based MacBooks, but not a wholesale 2020 change to all Macs.”

The loss of Apple’s (aapl) business alone should be manageable for Intel (intc). Macs accounted for less than $4 billion of Intel’s annual revenue, or less than 6% of the company’s $65 billion of expected sales this year, analyst Michael McConnell at Keybanc pointed out in a report on Monday.

This New Way of Relieving Your Stress is Literally All the Rage (And Only $35)

Have you ever been so angry that you wanted to smash something? You wouldn’t be alone. Hundreds of people want to do the same. Entrepreneur Donna Alexander capitalized on this trend in 2011 with her novel idea: the anger room (also known as the ‘rage room’).

Anger / Rage Rooms

For a mere $25, you can take a weapon and break as many things as you want. Participants can choose bats, golf clubs, and pipes to destroy dishes, lamps, printers, plates, and other items. Plus, it only usually takes a few minutes.

According to Alexander, most people only last about two or three minutes. She says she offers up to 25 minutes, but that nobody has gone for that long.

The business started out as five-minute sessions for $5 in her garage. The room’s popularity grew thanks to word-of-mouth, and Alexander kept relocating to larger spaces. It’s become a big hit in Dallas, Texas with people who need to vent their frustrations.

Most people have a lot of bottled up stress in their daily lives – terrible bosses, long commutes, faulty technology, student loans, marital problems – the list goes on. Alexander said the service was especially popular during holidays and elections. She made sure to stock the much-requested Donald Trump and Hillary Clinton mannequins (come on, that’s pretty funny…)

However, any civilized adult can’t just throw a temper tantrum in public lest you want to be remembered like Bob Knight. Someone might slam their fist on the desk or hit a wall, but these small acts hardly feel satisfying. Letting loose your inner rage can make a significant difference.

Science Support it, Too

It might seem unhealthy at first, but so is bottling up anger. One meta-analysis of 22 studies and over 6,000 subjects found that repressing emotions led to greater stress and anxiety. Patients who bottled their feelings saw increases in heart rate, blood pressure, and cortisol.

Similarly, couples who argue healthily are likelier to stay together. Spouses who suppress their feelings suffer from a higher mortality rate.

Some psychologists worry that an anger room might reinforce bad habits and that people should seek healthier alternatives such as meditation or exercise. It’s true that smashing objects isn’t as healthy as going for a run, but one can’t deny how useful it is to blow off steam. Just make sure that breaking things isn’t your go-to option every time you feel frustrated.

Pent-up rage isn’t something that can always be resolved rationally. Sometimes you need to let it all out. 

Alexander says she never sees people leave angrier than they came. She says that sometimes people need a safe space to release their emotions without fear of being judged.

So, get out there and go break something. Your brain will thank you for it. 

Here Are a Few Reasons Why Donald Trump Is Taking Aim at Amazon

President Donald Trump this weekend renewed his long-running attacks on Amazon and its owner, Jeff Bezos. Trump’s criticisms are wide-ranging, and at least some of them seem deeply flawed. So what’s really driving the President’s hostility towards the e-commerce giant?

Most fundamentally, Trump’s attacks on Amazon are in line with his populist politics. In a Thursday tweet, Trump said Amazon was “putting many thousands of retailers out of business!”

There’s plenty of evidence for this view, as retailers nationwide close stores and declare bankruptcy in droves. Retail jobs have declined in rural areas, where Trump’s support is strongest. But there has been some pushback against the idea that retail as a whole is in trouble, or that Amazon can be blamed — the stores that are closing or shrinking often have unrelated problems.

And even if Amazon is putting more pressure on brick-and-mortar stores, it’s not at all clear that this is the disaster Trump frames it as. A generation ago, competition from Walmart was decimating smaller retailers and retail jobs — but also lowering prices with its focus on efficiency. Amazon, by the same token, beats traditional retailers by making the process of shopping more efficient. That the President would object to this seems to reflect a view of capitalism as a zero-sum game, rather than one in which efficiency and innovation ultimately benefit everyone. It’s the same worldview that has led him to push for more restrictive international trade rules, and to defend inefficient, outdated coal-derived energy.

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As part of his multi-pronged attack, Trump has also repeatedly claimed that Amazon is gaming the system by getting preferential rates from the U.S. Postal Service. That criticism appears to be based on a 2017 Citigroup analysis, but that finding applied to all packages, not just Amazon’s. Even then, the claim relies on some selective interpretations of USPS’s cost structure. Trump’s claim that Amazon pays “little or no taxes to state & local governments” is even less rooted in reality — Amazon collects sales tax in 45 states.

So there’s room for debate over some of Trump’s criticisms of Amazon. But Trump’s last big critique is more fundamentally worrying. On Saturday, the President reiterated claims that the Washington Post, which is owned by Amazon founder and CEO Jeff Bezos, is “used as a ‘lobbyist’” that pushes Amazon’s agenda. In fact, the Post has published significant negative coverage of Amazon, and there’s no evidence that Bezos interferes with the newspaper’s coverage.

That suggests Trump’s attack on the Post could be read as a more sophisticated repetition of his blunt attempts to discredit critical reporting as “fake news.” And in fact, Trump’s latest round of anti-Amazon venting came immediately after a Post report detailing multiple investigations into the Trump Organization’s finances.

There is one other possible motivation for Trump’s long-running hatred of Amazon — personal resentment of Jeff Bezos. Trump has consistently shown a deep attraction to straightforward signals of power and success. As a developer, it was famously reflected in his love of gaudy décor. As President, it has been reflected in his tall, super-wealthy, and militarized cabinet picks. For a man who sees the world in such simplified terms, it must be deeply galling to face an opponent who is as much as 40 times richer. It’s hard to imagine Trump doesn’t take some pleasure in watching that gap close every time he lambasts Bezos’s company.

The Top Books You Need to Read to Make Your Marketing Timeless

In terms of marketing, being overwhelmed by the amount of content online can become as common as driving past a McDonald’s. The sheer volume of online courses, e-books, YouTube tutorials and more can cause one to nearly go numb trying to keep up and retain all of the information.

Yet, many people forget there are some principles of marketing that almost certainly won’t change in our lifetimes or in the centuries ahead. Why? Well, because marketing is driven by psychology, and the human brain doesn’t evolve overnight.

Here are four timeless books that changed my life, business and marketing for the better, and, if read and absorbed, can do the same for you.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

When talking about having a long-lasting impact with your marketing, it’s only right we kick off this list with The 22 Immutable Laws of Marketing. The amount of simple yet brilliant principles Ries and Trout lay out in this book are game-changing and have stood the test of time.

When it comes to marketing, this book started it all for me. I was working as an intern at a startup and aimlessly trying to decide on my career path. I tried project management, computer science, sales and more, but none felt like the right fit.

I had always been a storyteller, and after reading this book, it hit me that all of marketing can be boiled down to stories and principles of human behavior. That began my love affair with the industry, and we’ve been going strong ever since.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook should be required reading for any and all marketing professionals. The main reason being that many people approach online interactions and in-person interactions differently when they should be treated exactly the same way.

You wouldn’t ask a potential girlfriend or boyfriend to go on vacation with you after the first date (at least, I hope not). Yet, for whatever reason, across social media and beyond we see people asking for a prospect’s time or money without giving an adequate amount of value to earn those things.

This was the book that led to me writing my first viral, breakthrough article, which then led to me launching my business, landing my Inc.com column, securing speaking gigs and more. The epiphany I had was simple: play the “long game” by adding value to my readers, month after month, year after year. Only after I build that trust up should I ask them for anything in exchange.

Hooked by Nir Eyal

Hooked by Nir Eyal is another book overflowing with priceless information on consumer psychology. Eyal takes an approach focused on modern-day companies like Twitter and Instagram. If you’re interested in learning how tech giants reel in and retain their users using psychology, Nir’s bestseller will be a book for you.

Most of the examples Eyal uses in Hooked are based on products, not outgoing marketing materials. I began to recognize that marketing was a facet of every piece of the business from the product to the elevator pitch, so I could add value to all parts of my client’s businesses.

Influence by Robert Cialdini

Robert Cialdini’s book has remained a favorite amongst entrepreneurs, sales and marketing professionals and more since it was published in 1984. After reading just a few pages, you’ll realize why. The enduring principles Cialdini delivers in Influence are aspects of the human psyche that are hard-wired into us, and aren’t going away any time soon.

This book was gifted to me by a former manager who I consider the closest thing to a mentor I’ve ever had, and it couldn’t have come at a better time. I was working a fast-growing startup in San Francisco while building my startup, Arctiphi, on the side. I wanted things to move faster so I could go full-time into my business, but sales was never my forte. I lacked the confidence, the body language, damn near everything I thought made a great salesperson great.

After reading the book, I realized the way I was thinking of sales was all wrong. The packaging didn’t matter nearly as much as the product. Marketing and sales were brother and sister, not distant cousins, and the same tactics I was using in my copywriting could be applied to in-person sales, public speaking and more.

It worked. Within a few months of reading Influence, monthly revenue increased sixfold and I was able to go full-time into Arctiphi.

There are many marketing principles that’ll remain true for centuries to come. By equipping yourself with these timeless principles instead of “keeping up with the marketing Joneses” daily, you’ll position your brand to stay relevant no matter what the world throws at it.